• Campaign Name: SM paid campaigns

Objective:

Primary objective of SM paid campaigns is to increase the brand awareness, brand association, generate leads and bring more page likes on Facebook and more followers on Instagram.

Strategy:

A complete detailed planning including contents was made well before the quarter starts to meet all the primary objectives. There were multiple paid campaigns on Facebook and Instagram that were run to ensure these requirements are met. Since the website is still under process due to technical limitations, we have been preparing to launch Google paid campaigns as well soon.

Results:

As a result of our consistent planning and client relationship management, we have been able to achieve a total of 671 total Instagram followers as of July 20, 2021 and 923 page likes on Facebook. Also, a reach of 70,568 on Facebook and 27,422 on Instagram has been achieved (Organic and Paid)

Objective:

This was a social media contest designed especially for Instagram to increase the number of followers and also bring in engagement and brand awareness.

What was the contest?

It was a spinning wheel that keeps rotating at its own pace with a needle pointing to 8 different offers. Customers need to take a screen shot and to which ever offer the needle is point towards, is the offer that the customer gets to win.
Customers who views the promoted post or the post from Crisathena Paris’s IG profile, will take a screen shot pointing to one of the 8 offers and share it with the Crisathena Paris team.
The offer which is pointed by the needle will be the offer that will be considered to be ‘WON’.

Results:

We promoted the spinning wheel for 3 days (12 July 2021 – 15 July 2021) and received a total of 127 DM requests. Out of which, 31 were not valid and the remaining 96 DMs were responded to. Campaign was later discontinued as the primary objective was met well before the campaign end date.