Case Study — Nicetouch
Fifteen Years.
One Polished Story.
Nearly two decades of hygiene and cleaning product excellence. Trionix built a company profile that finally organised Nice Touch's extensive portfolio into a clear, compelling story — positioning them as Qatar's leading hygiene solutions provider.
Presence
The Brief
What Nicetouch needed
Nice Touch has spent nearly two decades building a product portfolio that covers almost every corner of the hygiene and cleaning industry — tissue, disposables, eco-friendly workwear, industrial cleaning solutions, and more.
The range was impressive. The presentation holding it all together wasn't. With categories spanning multiple product lines and two distinct audiences — B2B and retail — walking clients through the full range without losing them was genuinely difficult.
Range Too Wide to Navigate
Multiple product categories with no structured framework made it hard for clients to grasp the full portfolio.
Dual Audience
B2B decision-makers and retail buyers needed fundamentally different presentations of the same product range.
No Connecting Narrative
Product categories existed as individual listings — not as proof of a quality-driven, innovation-led brand.
15 Years, No Showcase
Over fifteen years of market presence with no polished way to show for it.
The Challenge
Too Much to Offer, Too Little Structure to Show It
Nice Touch's biggest strength was also their biggest communication headache — a wide, diverse product portfolio that covered a lot of ground. Walking a client or distributor through the full range without losing them was genuinely difficult.
There was no structured framework to guide the reader, and no strong narrative connecting the dots between product categories. For a company with over fifteen years of market presence in Qatar, the gap between what they'd built and how they were presenting it was quietly holding them back.
Products Without Story
Individual products existed — but no brand narrative brought them together as evidence of expertise, quality, and range.
Inconsistent Identity
Branding shifted across materials over the years — fragmenting the professional, established image the market deserved to see.
The Approach
A Product-First Profile Built for Clarity and Credibility
For Nice Touch, the product was always the hero. The profile needed to be built around that — clearly, credibly, for both B2B and retail audiences.
Discovery & Product Mapping
Mapped Nice Touch's full product ecosystem across every category. Identified logical groupings and clarified the audience split — B2B and retail — and what each needed to see and feel.Content Architecture
Built a content structure organising categories clearly, letting clients move through the range effortlessly. Wove sustainability, quality, and innovation through as brand pillars.Visual Design
Developed a clean, modern design language that felt fresh and trustworthy. Strong visual hierarchy guiding the reader naturally. Consistent colours, typography, and layout unified the brand.Company Profile Production
A polished profile built for B2B boardrooms and distributor conversations alike. Easy to navigate, impressive to look at, designed to do the talking before a word is spoken.
The Outcome
The shift was immediate.
Meetings felt more professional from the moment the profile landed on the table. Product categories that used to need a full verbal walkthrough now communicated themselves — through structure, design, and the kind of clarity that makes decisions easier. A brand identity that had grown inconsistent was finally brought together into one cohesive story.
Work with usCreative Work
Deliverables
Replace stock images with actual project deliverables — profile spreads, brand assets, design systems.
Product Profile Cover
Hygiene Range
Disposables Section
Eco Products
Brand Identity"Our product range speaks for itself now. Trionix gave it the presentation it deserved after 15 years in the market — every meeting is a different experience with this profile in the room."
TRIONIX GLOBAL
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