Case Study

dr kuttys

Trionix Global built a complete digital presence and performance marketing ecosystem for American Hospital Qatar — from bilingual website development and Booknetic booking integration to Google Ads, AdRoll retargeting, SEO, AEO, and GMB dominance across five medical specialties in Doha.

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Trionix Global was engaged to build a complete digital presence and performance marketing ecosystem for American Hospital Qatar — a multi-specialty private hospital in Doha. The scope covered full website redevelopment, bilingual content, appointment engine integration, paid media across Google and Meta, SEO, AEO, AdRoll retargeting, and GMB local dominance strategy across five medical departments.

Industry

Healthcare

Technologies

Google Ads · Meta Ads · SEO · AEO

Launched

2024

Country

india

About The Client

World-Class Care, Local Presence.

American Hospital Qatar is a multi-specialty private hospital in Doha, offering expert care across Gynaecology, Cardiology, Urology, Orthopaedics, General Surgery, and Dental. With a highly qualified bilingual clinical team and a strong walk-in patient base, AHC needed a digital partner to systematically grow its online appointment pipeline and GMB visibility across Qatar.

Our Services for American Hospital Qatar

Trionix Global was engaged to build a complete digital presence and performance marketing ecosystem for American Hospital Qatar. They wanted a system that could represent them across every digital touchpoint — from first search to booked appointment. Our team built a modern bilingual website, five specialty landing pages with Booknetic integration, a fully restructured Google Ads account, AdRoll retargeting, SEO with 50+ keyword rankings, and a unified monthly reporting dashboard covering all channels.

Our Challenges

Challenges We Overcame

Bilingual Website Architecture

Building a fully bilingual EN/AR website meant managing separate content trees, RTL layouts, and a CMS structure that non-technical staff could update without breaking either language version.

Multi-Specialty Google Ads Structure

Previous campaigns mixed specialties into single ad groups causing poor Quality Scores and wasted spend. We rebuilt with dedicated campaigns per specialty, each with custom landing pages and negative keyword lists.

Booknetic Appointment Integration

Integrating Booknetic across five specialty pages required mapping service IDs per department, syncing doctor duty timings via a custom plugin, and ensuring the booking flow worked across bilingual pages.

AdRoll Retargeting Activation

Zero retargeting meant every non-converting visitor was lost permanently. We set up AdRoll display sequences with department-specific banners and audience segmentation based on specialty pages visited.

The Result

What We Delivered

In response to AHC's needs, Trionix built a full-funnel digital system covering every touchpoint — from first search to booked appointment. We delivered a modern bilingual website, five booking-ready specialty landing pages, a fully restructured Google Ads account, active AdRoll retargeting, SEO with 50+ keyword rankings, AEO with 15+ AI query rankings, and a unified monthly reporting dashboard.

Bilingual Website

Specialty Landing Pages

Google Ads Campaigns

AdRoll Retargeting

SEO / AEO Rankings

GMB Local Strategy

Results

Speed Optimization

User Engagement

Conversion Rate

Site Security

What Our Client Say

★ ★ ★ ★ ★

We are totally in love with the design – the layout, colors, and alignment all truly represent us. The web development team at Trionix Global has proven to be the best one we've worked with so far. It was a great experience working with them. We are highly satisfied with Trionix's services.