The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea and one of their branches located in UAE was looking to run social media contest.
"HYUNDAI gives you a chance to win an all-expenses paid trip to AUSTRALIA to watch the ICC Cricket World Cup 2015." was the mechanics of the campaign.
The game was developed using custom application and hosted in social media page of Hyundai and participants has to play the game within their friends based on the score and performance winner will be selected.
1. It was viral and trending in UAE and it showed us great success
2. We had more than 3000 participants in a short span of time
3. Until today the game remained in the minds of participants
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