One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.
One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.
4 Components of Successful Facebook Ads:
1) It's visual.
2) It's relevant.
3) It includes an enticing value proposition.
4) It has a clear call-to-action.
Types of Facebook Advertising:
1) The Facebook Video Ad
2) The Photo Ad
3) The Multi-Product Ad
4) The Local Ad
5) The Offer Ad
6) The Event Ad
7) The Retargeting Ad
8) The Boosted Post
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed.
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