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How to Fine Tune Your Facebook Video Campaign

Video consumption on Facebook is rapidly rising.

In fact, there has been 50% growth in the amount of video that is being consumed on Facebook.

If you’re a savvy marketer, there’s a good chance that you’re already aware of the power of using video, as a means of reaching your ideal customer on Facebook.

So much so, that you may even be currently running some Facebook Video Ads.

However, after running your Video Ads for a period of time, you might be interested in what can be done to generate even better results from your campaigns.

Whatever state your campaign is in, there are some strategies you can put into action to maximize your current results.

In this article, we’re going to go through what those strategies are.

We’ll examine how you can dissect your Facebook Video Ad campaigns, so that you can figure out what is holding them back, and what can be done to propel them to new heights.

By the end of this post, you’ll have a great sense of confidence when it comes to knowing how to get better results from your Facebook Video Ad campaigns.

Let’s begin:
Understand what’s causing a low ROI
Improve targeting by using Facebook’s advanced features
Split test your advertising approach
Think about what happens after the click

Conclusion
A Facebook Video Ad campaign can dramatically improve the bottom line of your business – if you know what you’re doing.

If you find that you’re currently experiencing ‘so-so’ results with your campaigns, it might be time to give them a once over, to figure out what can be improved.

You may be able to improve results by making use of Facebook’s advanced targeting features.

Or you may need to change your approach when it comes to creating the actual Video Ads.

Inspect your campaigns now, as very little is likely going to improve, unless you take action on what you’ve learned.

Source: Neil Patel Blog, Author: Neil Patel
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